Current Culture H2O® is located in the heart of California’s San Joaquin Valley, arguably the most productive agricultural land on the planet. Our region is renowned for its cutting edge agriculture and the utilization of technology to get the most out of what Mother Nature has to offer. Thanks in part to our proximity to modern farming practices; we’ve been afforded an exceptional view into the inner workings of what makes California a world leader in food and fiber production. It’s this unique insight that has led us to create innovative cultivation methods such as the Under Current® Water Culture System and our proven Cultured Solutions® Premium Plant Nutrients.
Our innovative hydroponics systems and nutrients are used in a wide variety of modern agricultural applications throughout the world in both greenhouses and in Controlled Environment Agriculture (CEA) under supplemental lighting. Established in 2004, CCH2O has quickly become one of the most trusted names in the hydroponics industry, providing expert customer service and consultation to some of the largest and most experienced growers. Cultured Solutions® hydroponic systems and premium plant nutrients are available across the globe through our expanding network of CCH2O Authorized Dealers.
Our team at CCH2O is a diverse group of gardeners, artists, musicians, creators, inventors and innovators. We are proud to be a California company and we take a great deal of pride in the products we produce.
President / Founder
Through strong interests in natural systems gardening practices, Daniel has developed insight into the physiological and eco-systematic processes that play into a gardens successes and failures. Having positioned Current Culture as a leader in the hydroponics industry, Daniel has expectations of providing CCH2O’s unique systems and proven methods to the commercial hydroponics market worldwide.
Daniel holds a utility patent for the principal dynamics used in Current Culture’s flagship Under Current water culture systems. When he’s not cultivating hydroponics evolution, Daniel likes spending time at home with his 2 beautiful children and loving wife. Daniel enjoys growing fruits, flowers and herbs (of course), cooking, music and sharing ideas.
Senior Vice President / Partner
With a passion for design and a bachelor’s degree in Entrepreneurship from California State University- Fresno Christian brings a unique business focused design perspective to the team. After managing Tower Garden Supply in Fresno, CA he developed a passion for hydroponics and high performance agriculture. Christian leads the commercial sales and marketing departments and is involved in new product design and operations. He is an avid horticulturalist with a passion for bonsai and enjoys the outdoors, yoga, culinary adventures and beverages of all types.
When Cheryl’s not pushing pencils and crunching numbers, she’s imparting her infinite wisdom and positive vibrations on those around her. Much like other progressive business women, Cheryl wears many hats, none worn with more pride and happiness than that of mother to her two beautiful children; Satchel and Hazel.
Though greatly under utilized in her role as CFO at Current Culture, Cheryl holds a B.S. in plant science from Fresno State where she graduated cum laude. With a back ground in fire fighting and forestry, this lady knows plenty about trees as well When Cheryl’s not Cultivating Hydroponic Evolution, she’s planning camping excursions and sowing seeds of happiness.
VP of Operations
VP of Production
Simon is an integral part of Current Culture H2O operations. Being the Production Manager, he wears many hats and is the bridge between warehouse operations and sales. His attention to detail allows him to successfully coordinate all production processes, while having his eye on every inch of the CCH2O warehouse. A natural tinkerer, Simons time away from CCH2O involves many home projects and helping others. He also has an amazing family which also share many of his passions. “I enjoy being a part of something as dynamic and innovative as what Current Culture H2O is accomplishing in the hydroponic industry. We are at the forefront and that’s a great feeling to have. This is truly a hydroponic revolution.” Simon is a simple man when it comes to food. “I love breakfast.”
Isaac was born and raised right here in the Central Valley. He owns a Bachelors from CSU Fresno and is currently pursuing his MBA in Marketing. When not moonlighting as Current Culture H2O’s Marketing Manager, Isaac escapes to the mountains with his dogs. He loves to hike, fish, and have a good laugh. “For me the best part about working for CCH2O is combining my skills and passion for hydroponics into a career that will allow me to grow professionally”. His favorite foods are Mexican and Indian. Also milk.
When not crunching numbers as our Accounts Manager, Valerie loves to play “The Beautiful Game” that is soccer. She enjoys an active lifestyle and runs a marathon every year. Spending time with family and friends is also important to Valerie. “What I enjoy most about working at CCH2O is the environment. Everyone is really positive and build each other up to succeed”. She loves Sushi of all kinds and has even started making her own!
Jason was born and raised in Fresno, Ca! Since coming to Current Culture H2O, Jason has become an integral part of the Production Team. He overseas shipping and tech, making sure each piece of product is shipped out correctly and with care to our customers. In his time spent away from CCH2O, Jason is a family man. He also loves to play video games and dabble in hydroponics. “I enjoy the environment CCH2O offers, everyone is onboard with a single vision. My coworkers are amazing, I really love what I do.” Jason is also a connoisseur of sushi and never afraid to try something new.
Joe is known around the warehouse as the “silent assassin”. Not a man of many words, but he gets things done. Being a lead in production, Joe oversees the production processing. Ensuring all orders are out on time and in the hands of our growers. In his spare time, Joe plays the congas and you can catch him slapping away at many hip Fresno nighttime spots. “What I love most about working at Current Culture H2O is we’re the leaders of a cutting-edge industry. We push the boundaries of hydroponics, we are cultivating hydroponic evolution.” Joe love all things BBQ, often BBQing for friends and family.
Jorge is an important part of our production team. He is a dedicated worker and relishes a challenge. When not pumping out Under Current systems, Jorge works out and enjoys discovering new music. Jorge is also an avid reader and just finished the Twilight series! “CCH2O allows me to be independent, while also working on the bigger picture that is the team. Our production team is a tight knit group and our cohesiveness allows us to be stronger together”. Jorge love to recharge on favorite foods pizza and burgers!
With an eye for detail Tony is a perfect fit on the Current Culture H2O production team. He is a jack of all trades for the production team, able to fill many positions in a pinch. In his spare time, Tony plays drums and you can catch him at many local nighttime destinations. He also is an avid auto mechanic, need your brakes changed? Call Tony! “The best thing about working at Current Culture H2O is the atmosphere. Everyone really works together and push each other to their full potential. If he could choose only one thing to eat for the rest of his life? “Easy, burritos.”
Anthony hails from beautiful San Diego, Ca. He is a key cog in the machine that is our production crew. In his free time Anthony loves to paint murals, spend time with family and playing retro video games. “I really enjoy working for CCH2O. The people are great and the work keeps me busy. I love the values that CCH2O stands for and how we are changing the perspective of canna”. Hands down his favorite food to eat is bean and cheese burritos!
Working on our assembly team, Sergio touches all orders that go out our door. In his free time Sergio loves to climb, hike and backpack all along California’s mountains. “The best part about working for CCH2O is the environment and the people I get to work alongside daily. We all get along and share a common goal”. A lover of Italian food, his favorite dish is spaghetti!
When he’s not daydreaming in the warm California sun, Maxwell spends most of his work hours paw-ndering new hydroponic ideas and innovations. Inexhaustible creative tail-ents and an inspiring work ethic are hallmarks of his drive to continue “Cultivating Hydroponic Evolution”. His ability to remain outdoors and in the R&D greenhouse for extended periods has led us to countless successful product ideas and epiphanies. Maxwell is a joy to work with and is generally seen smiling, we are thankful to have him on the team.
It takes an army to continue producing cutting edge and innovative equipment. We couldn’t do it without the help from several talented individuals from all around the world. The extended CC Family works behind the scenes to make us look good. This includes our graphic designer: Josh, web designer: Naun, our bad-ass 3D designer: Alan, design engineer: Harry, design engineer: Terry, mold maker: Tom, plastics former: Chris and the myriad of other folks that make our plastics and put our nutrients in bottles. We appreciate all the hard work!